Active is a forward thinking consulting firm, focused on delivering a select range of modular solutions to business entrepreneurs, private companies and organizations worldwide. We understand that our ability to respond efficiently to the unique demands of clients is critical to their success, which is why we have strategically positioned ourselves to take on the challenges faced by companies in today's fast paced, ever-evolving business environment.

Active is comprised of a seasoned staff with over 30 years of collective experience in finance and marketing. Our ability to perform and deliver is reinforced by the proven, professional merits of our accomplished advisors and knowledgeable field experts. Our client base ranges from large multinational corporations to small start-ups with little more than a clear vision or a dream. Regardless of their size, every single client is given personalized, wholehearted attention, granted access to a wealth of information and offered streamlined services.

As a member of the Active family, you can truly reap the benefits of a this new knowledge-sharing culture paradigm, by having an extensive network of legal professionals, strategic advisors, investors, marketing strategists and other key operatives, right at your finger tips. Active is able to provide real, tailored solutions throughout the various stages of a company's life cycle, from its earliest infancy to breakthrough, and on to full-blown "In-House" capacity.

Outsourcing Solutions

Over the years, many companies, both big and small, have adopted a " lean and mean" approach to staffing levels, aimed at maintaining operational costs low; hence the popularity of outsourcing and the rise of "crowd sourcing".

Yet, one of the greatest challenges businesses face today is finding capable, competent and above all, reliable freelancers to deliver the goods.

This is particularly true for companies that are in their earliest stage of development, (i.e., start-ups, incubator companies) where the quality of the product or service can make or break a business. While it is entirely possible to hire a "professional pool of experts" at a certain point in time, without making expenses related to human capital (salary, social benefits, etc.), finding people you can truly rely on, is no small feat. Active enables companies to tap into a network of highly qualified, skilled and knowledgeable freelance professionals, in order to complete tasks that a company (with a larger budget) would normally perform itself. 

How we bring it together

Active's offices are conveniently located in Kiryat Ono Canyon Towers.

Here our clients can feel free to brainstorm on ideas and/or labor through the details of a decisive work plan. The objective of our initial meetings will be to:

a) Identify the fundamental goals of the client

b) Being

c) Establish a personal connection

In most cases, no more than two meetings are necessary to get the ball rolling. Soon after, we move on to the next phase where we bring in the key operatives, make any necessary adjustments and get on with the task of executing the work plan.

Active is a one-stop shop offering businesses immediate access to brilliant minds. 

Description of service

We realize that business owners may perceive the costs of contracting a consulting firm to be daunting, which is why we strive to provide flexible funding arrangements, and ensure costs are never a surprise. Based on the requirements and budget of each client, we are able to provide access to the type of services you need, whilst at the same time, offering financial peace of mind to all parties involved.

You can use one or a combination of the below funding arrangements:

• Hourly-      Keeping it simple
• Retainer-   Regular payments commensurate with the agreed time commitment
• Fixed Fee- Recommended for specific work such as drafting agreements or contracts. We will provide a complete quote upfront.

Our basket of services:

• Support, training and consulting in all areas related to global marketing and sales
• Business development, management and operation of marketing channels
• Identifying and developing new marketing channels.
• Planning and management of the company's marketing strategy.
• Setting up and structuring enterprises and global cooperation (OEM, subsidiaries, enterprises and more).
• Planning and execution of marketing strategies to different profit centers.
• Locating, setting up and operating sales networks and representative offices in different countries.
• Locating agents/vendors/ and new products and their integration in the system.
• Locating additional products and their integration in the company's basket of products.
• Acquisition and establishment of subsidiaries and/or start-up companies, setting up and establishing enterprises and global cooperation.
• Launching and integrating new products/services in target markets worldwide.
• Locating, developing and setting up new niches (including 'opening doors').
• Development of projects and leadership, business and technological collaborations.
• Analysis of needs (internal and external) and their implementation in business plans.
• Headquarters activities in overseas marketing (market studies, information databases, statistical analysis and financial reports).
• Locating, developing and setting up new niches in the sector.
• Feasibility and profit analyses, marketing programs and SWOT analysis, contracts, tenders and so on.
• Preparation and delivery of presentations, company/product profile (marketing communications and technical writing).
• Streamlining sales networks in Israel and overseas.
• Training and motivating sales/marketing professionals and customer services teams.
• Positioning of product/service to gain differentiation and competitive edge.
• Overseeing the company's loyalty programs.
• Setting up and management of information databases, creative and marketing ideas (routine operations).
• Guidance and training in business development, marketing and sales.
• Business coaching.
• Training to employees and executives, development and support to training programs.
• Setting up compensation and motivation mechanisms.
• Marketing communications and production of marketing materials -brochures, image videos, internet (web).
• Management and production of events and PR (seminars, product launch/international exhibitions, presentations and more).
• Marcom/ pre + post sale.
• Analysis of efficiency of marketing processes and collaborations of the business/organization.
• Financial management of publicly held corporations and private companies.
• Identification, diagnosis, and evaluation of new/additional sources of income.
• Handling funds providing assistance to small and medium businesses such as Tavor.
• Supervision of financial department.
• Support in negotiations concerning introduction of and collaboration with strategic partners.
• Due diligence.
• Control over processes in the company and establishing work patterns (financial, administrative).
• Training and support in finances and taxation.
• Issuance of routine reports to foundations such as the Bird Foundation and the Chief Scientist.
• Connection to financing resources.
• Conducting negotiations with insurance companies and banks (in Israel and overseas).
• Management and analysis of cash flows and financial statements.
• Handling documentary credit and international trade.
• Handling and control of salary and additional benefits.

Clients also have the option to purchase the following services on an ad-hoc basis - 
Market study and market segmentation, business plan, technical writing, Marcom, graphic design, package design, PR design and characterization, advertisement (worldwide), production of marketing materials, exhibitions and conferences, design of business plans and recovery plans (financial/economical), feasibility study and valuations, structuring budgets and economical profit centers, filing financing applications to different entities and more.
 

Investors Relations

Active has established solid relations with investment groups, VC's and private angels, that are eager to invest in lucrative business ventures. We frequently asses and recommend feasible businesses which demonstrate a strong potential. Our team is engaged in raising capital, and identifying potential investors. This ability to make quick connections between people with mutual interests shortens the path to success significantly.